Trends in E-Commerce change rapidly. What boosted conversions last year may hinder a shops performance this year. Adapting to the evolving nature of E-Commerce is something every store owner should be keen to do in order to remain competitive in such an overcrowded space.
In 2016 Amazon’s net revenue was $135.99 billion and in 2017 it was $177.87. That’s an increase of $41.88 billion. This shows the nature of consumer shopping and how its rapidly moving towards digital sales. To get your piece of the pie you need to keep an eye on the most up to date trends.
Below are the top 5 trends which we feel will make 2018 a triumphant year for online shopping.
1. Social Media
Ok, so this is not something new however as social media sites evolve so do the opportunities they present for store owners to reach potential customers. Facebook has recent been in the news about its advertising model, so you will want to keep a close eye on how this pans out.
Facebook is still the largest social network and remains a solid growth network. However, there are several of its competitors that are also growing rapidly. Pinterest for example has seen 33.33% growth from 2016 to 2017 while Facebooks was 15.82%. Linkedin has seen a massive 145.28% surge in popularity.
In order to grow your business, you should be looking at where your target audience are choosing to spend their time.
2. Focus on Mobile
Carrying on from 2017, mobile continues to see usage that will eventually overtake desktop usage. If your site wasn’t mobile friendly in 2017 you better, make sure it is for 2018. While site design is one important factor for your E-Commerce store, conversion optimization is another aspect that often goes unlooked for mobile. Ensure you conversion boosting features are present for mobile devices.
People expect a great experience on mobile just as they do on desktop.
AMP pages or Accelerated Mobile Pages is an open source project that allows site owners to display mobile friendly pages and content to visitors that load instantly. I would highly advice looking into this applying this to your site for a better overall experience.
Chatbots are really starting to explode onto the scene as the technology behind them is improving. Customers expect fast response times to question’s and chatbots allow your store to provide fast support times. By linking your store with your Facebook page as an example you create a link between where people spend most of their time and your support staff or in this case AI.
The features of chatbots are really starting to create great opportunities for stores to increase sales, for example chatbots can:
- Send mass messages to customers
- Prompt cart abandonment and allow for discount codes
- Cross and up selling methods
- Split testing
Here are a list of the current top 5 chatbots
4. Voice Search
2017 was a massive year for home assistants such as Amazon Alexa and Google’s Home let alone voice activated searches from smart phones. The adoption of this technology is only going to increase so its important to have a strategy in place that capitalizes on this trend.
Ideally you would want to focus on long tail keywords that your E-Commerce store offers. A great resource for finding keywords like this is https://answerthepublic.com/.
Try to write content that has a more conversational style rather than the typical article piece that includes some keyword words here and there.
The guys over at Searchengineland have a great write up on getting started in this.
5. Influencer Marketing
For E-Commerce influencer marketing is one of the best ways to kick start sales of your store. Being able to tap into a target audience that has an interest in what you sell has never been so easy. However, it can be costly but there are ways around this such as offering a % share for sale to the influencer or an affiliate link with promo code.
Word of warning, influencer marketing only works if you have a great products or product to sell and your social media channels and website is up to scratch. Influencers can send a ton of traffic and sales but only if you have the foundation and environment to land the sales.