1&1 eCommerce Site Builder Review 2018


1&1 has been a premium ecommerce website builder offering templates, tools and hosting since 2008. In that time, they’ve become one of the most known names in e-commerce website solutions. The ease of use of their ecommerce store building software in particular has garnered quite a lot of attention. They offer hundreds of different ecommerce template layouts, all of which can be further customized to meet your personal tastes. They also have an incredibly simple drag and drop design interface that allows just about anyone to easily jump in without the need of advanced coding or graphics knowledge. All of this means you can build a fantastic looking and easy to browse site very easily with 1&1.

eCommerce Web Design Features

1&1 has a simple design wizard that will even walk you through every part of the process step by step. It’s incredibly easy to get started. The ecommerce website templates mentioned above are very comprehensive, with layouts that will work well for just about any business. The ability to easily customize each template to better suit your own style and brand identity is also an incredible advantage of the product. Personalized logos, color schemes, font styles, and the basic layout can all be altered to your liking.

After you’ve customized the design of your site, you’ll be able to start setting up its online store. You can establish your product inventory automatically via simple import and export functionality. This will allow your store set-up and general maintenance to be a much quicker process in general, and you can easily implement it with other systems. 1&1 is also ahead of the pack given their ability to give you support for as many as 20,000 unique products. Those can be divided into as many as 2,000 categories as well. With all of this at your disposal, your business will have a great chance at truly flourishing.

Marketing Features

1&1 also gives you various marketing tools that can help you build a wider customer base for your ecommerce store. You can integrate your products with the likes of eBay as well as cross sell, easily re-activate and relist expired offers, and host images for free. You’ll receive a $100 voucher for Google Adwords as well, giving you a great foot in the door for promotion. You’ll also find yourself garnering a lot more customer interest thanks to compatibility with payment platforms such as Paypal, giving your listings the benefit of legitimacy and convenience alike.

Hosting Quality

It should come as no surprise that 1&1 has swiftly become one of the most talked about names when it comes to high quality ecommerce hosting options. Their eShops packages each come with powerful hosting functionality. For instance, the most basic package still supports unlimited bandwidth for your site, alongside 5 gigabytes of disc space. You can upgrade to higher packages for even more space of course. More importantly however, 1&1 utilizes Dual Hosting, the process of storing your files across several different servers in different data centers and geographical locations. If one of the servers crashes, you won’t experience any downtime thanks to the ready backup.

Value For Money

When comparing with a lot of other ecommerce website builders out there, 1&1 has some of the most attractive pricing. You can get started with a smaller site for as little as $9.99 per month. Even this lower tier of service will grant you the likes of product management tools, site design options, customer communication tools, the top notch hosting mentioned above, and others. You’ll have to pay to register your domain separately, but everything actually included in this package and all others is still perfectly affordable.

Security Features

Security is not something you have to be worried about when you host your ecommerce store through 1&1. For starters, the fact that their hosting servers are spread out across several locations means access to all of your information is highly protected. The facilities are also monitored literally at all times, all day and night, 365 days of the year. If you’re the technical sort, you’ll be relieved to see SSL (Secure Socket Layer) encryption for all transaction information and other data. No one has a chance of getting a hold of any personal information, allowing you to build even great trust with your customers.

When it comes to e-commerce, a lot of personal infoormation is given up by the consumer. This includes names, addresses, and even credit card numbers. 1&1 understands exactly how important it is that all this info be kept completely secure. As such, none of the data is stored for good, allowing customers to feel completely safe even after they’ve handed over all of their information when paying for any of your services. All payments will be handled through processors such as Paypal or any other that you’re personally most confident with. Those services tend to have their own security solutions as well.

Customer Service Quality

Finally, 1&1 also recognizes the importance of solid customer support. You can speak one on one to an actual team member via their 800 number line. The service is up and running 24 hours a day, meaning any potential issues that may arise with your store can be dealt with right away.

1&1 Review

1&1 Review

Web Design Features


    E-commerce Hosting


      Marketing Features


        Payment Options


          Overall Value



            • - Great for Beginners or Experienced Webmasters
            • - Unlimited Webspace
            • - Unlimited Website Hosting
            • - Content Delivery Network
            • - Mobile Website Builder


            • - No Live Chat Support
            • - 1&1 Control Panel Interface Not the Most Intuitive.