The world of SEO is constantly changing. With search engines changing the way their search algorithms work and new competitor sites springing up all the time, the need to be SEO savvy in business is greater than it has ever been.
To get to the right customers, and to allow you to target the correct demographics for your business we have compiled some essential tips for SEO within e-commerce for 2018.
Optimize For Mobile Visitors
In 2018, people are using their handheld devices more and more. There are a few tools that you can use to make your website mobile friendly. The first is a tool called Website Grader; a tool from HubSpot.
This tool can adjust the view-ports on your site and check if your site is appropriately optimized for mobile users. Another tool you could consider is Google AMP format. This tool can help reduce your site’s loading time as well as improving the search ranking foe your site on mobile devices.
Ensure Customers can Leave Reviews
Customer reviews are a great way to earn credibility for your business and a good way to earn the trust of new clients or customers. Aside from this, they also help with your website’s search rankings.
Search engines will treat any reviews as additional content for your website, meaning that they can also impact search rankings. To make sure your site’s customer reviews are indexed for Google search results, you can make use of Schema.org language.
Improve Your Sites Search Feature
The site search function allows customers to find the product they want. Key-wording the products and refining the search function on your site will make products easier to find. This, in turn, will make the products easier to find via Google Search results also. Try placing keywords, place them with a high internal search volume to improve the ranking they can get.
Enabling the Site Search feature in Google Analytics can help you see what people are searching for. To enable this, go to your “View Settings” under Search Site Settings. Then all you need to do is insert your search terms.
Fix 404 and Crawl Errors on Your Site
Errors that may exist on your website, such as broken links or indexed 404 pages on your domain do not help your rankings. Riding your website of these errors can improve the ability of people to find your site, as Google can find it better. You can make use of the Google Search-Console to root out those errors on your site you may have missed.
Use Canonical Tags Correctly
Canonical tagging is used by Google’s search engine to identify which page URL represents the default master page for that website. Canonical tagging can also be known as Canonicalization. In the past few weeks, HubSpot has revealed how to use canonical tags directly with the COS.
This can be useful for those websites that need to transfer their SEO credit from identical URLs to the default page; as this is how canonical tagging can be used in terms of SEO optimization. This can give your website that little bit of an extra boost for SEO rankings.
Make Your Site Load Faster
Few people may be aware that your website’s load time can impact its search rankings. Optimizing your site to load that little bit faster may improve you overall SEO, ranking scores when people are using the keywords you are targeting. From our own experiences, a load time of around 100-200s of a millisecond is the kind of region you want your site to fall into for a load time.
So how can you reduce load time? One method you could consider would be to compress the images you use, as images take longer to process when loading than words. Making use of Google Tag Manger to get rid of some scripts on your site that you no longer need can also improve your load time.
Use Rich Snippets and Mark-up!
This may seem self-explanatory. However, you can make use of mark up to exploit knowledge graphs as well as rich snippets to improve your search results. As of late, products that are featured with knowledge graphs as well as rich snippets of information are the products people tend to be drawn to more when shopping online.
Tailoring your mark-up via Schema.org mark-up formatting is a good way to exploit this growing trend of online shopping and can be a way for you to gain more clicks and drive more traffic to your site.
When optimizing content, there are various aspects to consider. Below, are two main areas that are essential to good content optimization.
Product Descriptions; When selling products online, especially products that have a lot of competition, sellers can find it difficult to describe the products beyond how the manufacturer describes them. What can separate your product from the competition is your use of keywords.
When building a product description, it is vital to first devise what keywords you want to rank your product for and with. From this starting point, you can research keywords that will rank your product to the target demographic of your preference. Using these keywords in the product description in a fluid manner, where they make sense, can greatly increase the ranking for that product.
Category Pages; Category pages are comparable to home pages for websites. By tailoring your category page, you can refine it for the keywords you are ranking for. This will ultimately increase SEO ranking and, in turn, could increase your sales.
Make Use Of Breadcrumb Navigation
Breadcrumbs allow Google to interpret and index the relationship between product categories and what products below in those categories. This ultimately allows Google to index sites with a greater accuracy and with greater ease.
Implementing breadcrumbs into your site will allow Google to rank it better, via the organization of your products and product categories. Adding these can be an easy method to boost those SEO rankings for your site and products.
Monitor Rankings and Visibility In SERPS
Taking notice of the SEO visibility for your site and checking up on it frequently is a good rule of thumb for online business.
Google tends to update its search engines a few times a year, so make use of tools such as MOZ Site Explorer and Searchmetrics to check up on your ranking status.